Suncrest Solar · Home energy
Complex choices. A clearer starting point.
Making solar, backup and bill questions easier to explore.
Concept case study. A fictional brand and business scenario, not a commissioned client project or measured-results claim.
The business scenario
Making the business easier to choose.
A residential solar and battery provider helping homeowners consider generation, backup and home-energy planning.
What stands in the customer’s way
Solar and backup are related but different needs. Costs and bill reductions depend on assumptions. The website needed to explain those distinctions and offer a useful starting conversation without relying on an oversized savings promise.
The customer’s perspective
What customers need to know.
- Distinguish energy generation from backup capability.
- Understand the assumptions behind an illustrative bill estimate.
- Know what the provider handles and how to begin.
What we created
A design with the customer in mind.
- 01
Give solar and backup their own paths.
Separate service destinations explain the different starting points. Battery-only interest is supported in the consultation journey, so an owner who already has solar is not forced into the wrong service.
The intended benefit: visitors can investigate the offer relevant to their home.
- 02
Attach assumptions to the numbers.
An ungated illustrative calculator exposes inputs such as usage, generation and electricity prices. Fixed fees remain, and the output is described as bill reduction rather than net financial return.
The intended benefit: interactive content can support questions without hiding its limitations.
- 03
Make responsibilities understandable.
Process and service content explain suitability, equipment and planning through image stories and supporting disclosures. The company’s role stays distinct from homeowner and utility decisions.
The intended benefit: a complex project feels easier to discuss.
- 04
Create a familiar, practical visual setting.
Ordinary homes, rooftop imagery and a navy-and-gold identity connect the topic to household decisions. Restrained interaction keeps the page readable and the consultation action easy to find.
The intended benefit: the visual design makes room for both interest and careful consideration.
Explore the live concept to experience the pages and interactions.
See it in action
Useful details. A memorable presentation.
The illustrative bill model keeps its assumptions and qualifications alongside the interaction.
Explore Suncrest SolarOne useful visitor journey
From interest to a relevant next step.
- 1. An energy questionChoose solar or backup.
- 2. Understand fitExplore relevant guidance.
- 3. Consider assumptionsReview the process or bill model.
- 4. Discuss the homeStart a consultation inquiry.
What this work demonstrates
Complex-content simplification, purposeful interactive design and clear explanations of scope and responsibility.
Scope & context
Seven pages, distinct energy-service routes, an illustrative calculator and inquiry preview. Calculator work is specialized scope, not a standard included module or evidence of financial returns.
The benefits described here are design intentions, not measured business results. This concept demonstrates the work and reasoning Eventide can bring to an appropriate project.
Explore the website serviceA better next chapter
Give your customers more reasons to choose you.
We’ll bring the same attention to your services, your story and the people you want to reach.
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